Prime Time Manufacturing Rapidly Expanding
Following its success at the recent Louisville Show, Forest River Inc.’s Prime Time Manufacturing division is preparing to introduce its third product: a mid-profile Crusader fifth-wheel. A 70,000-square-foot plant in Prime Time’s Wakarusa, Ind., factory complex will be outfitted for fifth-wheel production during a Dec. 24 to Jan. 3 holiday shutdown. ”We are very excited about the upcoming season,” said Prime Time President Jeff Rank. ”Dealers at the show were very, very upbeat — more so than I’ve seen in the last year or so.” The Crusader will feature floorplans in the 25- to 29-foot range weighing between 6,000 and 7,000 pounds that can be towed by half-ton pickup trucks. The company currently has about 100 dealers and employs 75 people with plans to manufacture seven units a day after the first of the year, according to Rank. He added that Prime Time’s work force is expected to double in the next four or five months. At the show, rapidly expanding Prime Time — founded in July — introduced its second product, the ultra-lightweight Tracer Micro and Executive travel trailer series. The company’s inaugural line was the LaCrosse travel trailer.
Prime Time Manufacturing Debuts Tracer Ultra Lite Travel Trailer
Prime Time Manufacturing has expanded its product offering with the introduction of Tracer, a new line of ultralight travel trailers targeting the growing segment of crossover tow vehicles. Industry insiders will get their first look at Tracer during the 47th Annual National RV Trade Show in Louisville, Ky. Tracer will be offered in nine models with weights starting at 2,785 pounds for the smaller Micro Series. Consumers who have additional towing capacity will enjoy the benefits of the full-depth slide rooms available on the Tracer Executive with weights starting at just over 5,000 pounds. All Tracers are standard with cherry cabinets and cherry hardwood cabinet doors, upgraded fabrics, oil rubbed bronze hardware and designer curio glass accents. On some larger models, the cherry interior is accented with cream cabinets for a residential two-tone effect. The Tracer Executive is standard with exterior upgrades such as EZ Tow wide-track suspension, motorhome style slam baggage doors, a convenient universal docking center, electric stabilizer jacks, and an electric awning. Interior features include a HD LCD television, DVD Player, raised-panel kitchen overhead doors and a unique radius-wrapped slide room fascia. Tracer MSRP starts at $15,900. Elkhart, Ind.-based Prime Time Manufacturing is a division of Forest River Inc., a Berkshire Hathaway company.
Prime Time Manufacturing Introduces New LaCrosse
Recently formed Prime Time Manufacturing introduced LaCrosse, its first entry into the towable RV market, during the 2nd Annual Forest River Pick Your Partner sales event this week in Elkhart, Ind. Designed to offer an affordable alternative to the more commonly used “stick and tin” construction, the aluminum-framed LaCrosse offers a laminated fiberglass exterior in eight models ranging in length from 26 feet to 36 feet. According to Chris Hermon, vice president, LaCrosse has many upgraded exterior standards normally found on more expensive RVs including remote keyless entry, bus style slambaggage doors, electric awnings, electric stabilizer jacks, and “EZ Tow” wide stance suspension. On the inside, LaCrosse features an extra large slide room called MAX SLIDE which utilizes a large 87” U-shaped dinette. Other interior appointments include an air mattress hide-a-bed, adjustable shelf pantry, LCD television, DVD player, full extension drawer guides, raised panel kitchen overhead cabinets and residentially inspired furnishings and fabrics. Prime time has started full production of LaCrosse at its facility in Wakarusa, Ind. Prime Time Manufacturing is a division of Forest River Inc., a Berkshire Hathaway company.
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