American RV partners with RVC Outdoor Destinations and Athens Park Homes to Introduce New Product

RVC Outdoor Destinations                
Contact: Katie Breyer
429 North Main Street, Ste. 100            
Public Relations
Memphis, TN 38103                    
Paradigm Marketing & Creative
901.685.7703 X 237
breyer@2dimes.com

FOR IMMEDIATE RELEASE
11-19-10


First Time in Industry History: Outdoor Hospitality Company, RV Dealership, and Manufacturer Form Joint Venture

MEMPHIS, Tenn. – RVC Outdoor Destinations and American RV have recently teamed up to introduce a superior product. The two Memphis area companies are working together to sell park models, including the official RVC Resort Cottage, and to provide a great experience for new and veteran owners of RVs and those seeking easy cottage and cabin options.
   
“This is the first time in the RV industry that the manufacturer, dealership and resort establishment have joined together,” said Phil Surles of Athens Park Homes, manufacturer of RVC Resort Cottages. RVC President Andy Cates added, “A dynamic team has been formed and I believe it will drive more interest to park models and to the outdoor hospitality industry.”
   
Buyers have a variety of purchasing options at American RV, from a wide selection of RV models to the exclusive RVC Resort Cottage. Its superior architectural design, layout options, and overall quality are just some of the features that make the RVC Resort Cottage different from traditional park models. Interested buyers now have a new product line to browse and own, while both RVC and American RV will benefit from this team approach.

This new partnership allows the dealership to offer a highly attractive destination for people interested in purchasing an RVC Resort Cottage. In addition to selling RVC Resort Cottages that are made specifically for RVC Outdoor Destinations, the joint venture will sell park models that can be purchased for utilization at any property, including farms, hunting camps, recreational land, and even as guest houses.

RVC Outdoor Destinations will help American RV sell RVs by arranging a smooth “maiden voyage” experience, providing park model designs, and granting marketing support. American RV will help drive traffic to RVC properties via park model sales and on site cross marketing. “The marketing efforts will help both companies increase growth and awareness to the Southeastern RV and outdoor vacation industries,” said Peter Albano of American RV.

RVC Outdoor Destinations is based in Memphis, TN, though it owns and operates six properties (one being a boat club) in the Southeast with another opening in Hot Springs, Arkansas in February. Not far from RVC’s headquarters, American RV is located in Olive Branch, Mississippi, and is known for offering a huge selection of the leading RV brands.

About RVC Outdoor Destinations: RVC Outdoor Destinations owns and operates a unique collection of properties that combines your ideal natural environment with your favorite hotel experience.  RVC Outdoor Destinations has properties in Arkansas, Georgia, North Carolina, and Florida. For more information, visit www.rvcoutdoors.com. For more information on American RV, visit www.americanrv.biz. 

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http://www.rcvoutdoors.com


http://www.AmericanRV.biz

High-end RV park to open on Florida's East Coast

Margate to be home to South Florida’s first luxury RV park

Lisa J. Huriash can be reached at lhuriash@SunSentinel.com
or 954-572-2008.

Suzie Cote, left, and Jean-Francois Leblanc are shown on one of the finished pads at the Aztec RV Resort in Margate. This former  mobile home park will become an RV park for millionaires, the  first truly high-end RV park on Florida's east coast. Most of the early buyers  are French Canadians (Amy Beth Bennett, Sun Sentinel / March 14, 2010)

A property once occupied by the working poor soon could become home to the mega-wealthy on wheels. 

In September, Margate is expected to become the first city on Florida's East Coast with an upscale RV park. Until it closed in 2007, Aztec Estates mobile home community filled the 104-acre site on the east side of State Road 7 and south of Southgate Boulevard. 

On Tuesday afternoon, the Broward County Commission unanimously approved a needed rezoning. If state and city officials also sign off on the deal as expected, developers hope to fill the new Aztec RV Resort with rich snowbirds enjoying a nine-hole golf course, a forested backdrop, and a scenic canal. They will live aboard luxurious motorcoaches that cost more than $200,000, on lots starting at $108,000. About a quarter of the park's RVs are expected to cost more than $1 million.

"These are the ones rock stars use when they tour," Margate Vice Mayor Frank Talerico said. 

"It's not a camping park — it's pretty high-end. People with a lot of discretionary income have these things."

About 20 percent of the park's 646 lots have been sold — all to buyers, mainly Canadians, who paid with cash, said sales manager Jean-Francois Leblanc.

After the Aztec mobile home park closed, the property was rezoned to accommodate a development with 707 single-family homes, townhouses and condos. After the housing market bust, that plan never materialized.

In March 2009 a group of nine Canadian investors bought the land for $17 million and dropped another $23 million on improvements including new sewers and water lines, more than 27,000 trees and other landscaping.

They used Pelican Lake Motorcoach Resort in Naples as a model. Salesmen tell clients the Margate resort will be even nicer, with tiki huts for picnics, a playground and shuffleboard court, and optional upgrades such as fountains, outdoor kitchens, fire pits and roll-up screens for outdoor movies.

Sales brochures are printed in both French and English for the mostly French Canadian clientele they are trying to reach and both American and Canadian flags fly at the State Road 7 entrance to the RV park.

Another attraction directed at Canadians will be a court for petanque — a sport resembling lawn bowling and bocce that's very popular in France.

Frank Cannatelli, a Quebec businessman, bought five lots — one for him and his wife to use in winter, the others to either rent for income, or flip once the park is sold out. 

"There's nothing else like it," he said. "The airport is close, the casino is close, the beach is close. There's lots of things to do."

Margate Mayor Joe Varsallone said he was impressed with the plans.

"The type of people that will be moving in are people who are very, very financially sound, no question about it," he said. "There will be [property] tax revenue for the city of Margate and also revenue for stimulating the economy. These people are going to have to patronize the different businesses in Margate."

Though final approvals are still pending, construction is well under way at the RV park. Decorative lanterns mark each lot and the security fence is nearly complete.

Chester Watson, a retired owner of used car lots from Montreal, spent Monday touring the park and said he is thinking about buying a lot to use in winter. "It's going to be like five stars," he said.

Source:  Sun Sentinel News

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